Navigating the Mirage: Deepfakes and the Quest for Authenticity in a Digital World

Companies must prioritise AI-driven cybersecurity solutions as part of a broader, company-wide approach that intertwines safety with quality across all aspects of their operations. From online behaviour to development processes, a centralised AI- ingested understanding of an organisation’s baseline is crucial. Such technologies can identify breaches in real time, whether perpetrated by external threat actors or employees misled by deepfakes. This proactive stance is essential for maintaining integrity and security in a digital landscape increasingly complicated by AI technologies.