How to Do a Market Feasibility Study That Supports Licensing Deals and Strategic Partnerships
Expanding through collaboration? Then learn how to do a market feasibility study that supports licensing deals and strategic partnerships. This study examines brand alignment, market compatibility, and projected outcomes. Understanding how to do a market feasibility study that supports licensing deals and strategic partnerships ensures both parties benefit. It avoids mismatches and clarifies expectations. A well-structured study can lead to long-lasting, profitable alliances that open new markets and reduce solo risk.