Data-Driven Retail Growth in Kolkata’s Local Markets
Kolkata’s bustling local markets, from the historic New Market to vibrant street bazaars, have long been the backbone of the city’s retail ecosystem. Traditionally, retail decisions were driven by intuition, customer footfall, and seasonal trends. However, with the rise of digital analytics, local businesses are increasingly adopting data-driven approaches to optimize sales, enhance customer engagement, and sustain growth.